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Tips for reaching Generation Z: the near-future group with big hospitality muscle

Posted on July 31, 2015 at 8:20 AM Comments comments (37)

Article by Joe Mele of Booking Suite

As generations change, so do preferences and dynamics. Marketers and hoteliers alike have a sense of overwhelming fear as new generations emerge in the ever-growing market. The trick is to embrace these new generations head on. Using what we have learned from past generations, we are able to apply our knowledge to future generations. Each new generation will always be receptive to new...

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The transformation of the hotel industry from art to science

Posted on July 29, 2015 at 3:55 PM Comments comments (14)

The hospitality industry has been evolving into a much more scientific industry for several years. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. The many changes occurring today are proof positive that this industry is no longer limited to being an “art.” We have officially moved into the John Naisbitt coined ...

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Posted on July 26, 2015 at 11:00 PM Comments comments (28)

You hear this all the time but what is so special about Norfolk Island?

Holidaying on Norfolk Island is a little like entering the Tardis. As you fly over the island on arrival, one of the first impressions is that it is way too small to support a whole community. There are many cattle properties in Australia that are far bigger than Norfolk Island!

However, when you start exploring, you are amazed at how much there is to see and the variety of things to do. If you are a beach ...

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Four factors changing the landscape of online bookings

Posted on July 25, 2015 at 10:50 PM Comments comments (0)

By Frederic Gonzalo - 24 June 2015

Will 2015 go down in history as the year when we reached a tipping point for online travel distribution? There are certainly some key developments happening that should keep a couple of travel and hospitality marketers awake at night. Here are four major situations to take into consideration.

Google (finally) makes a move


For years now, ever since it acquired ITA software back ...

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Name tags - small things can be a big deal

Posted on July 23, 2015 at 5:10 PM Comments comments (0)

I have the good fortune to travel frequently. I have just returned home from 10 weeks in Europe, staying in lovely hotels and cruise ships across several countries. For the most part, I was treated to wonderful service, yet I must get something off my chest – because with unhappy frequency, I encountered hotel service staff with something missing from theirs. I speak of the humble staff name tag.


I found that some notable hotels I stayed at did not require their assoc...

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What hoteliers need to know about attracting Baby Boomers

Posted on July 22, 2015 at 10:10 PM Comments comments (0)

Over the past few years, marketing companies have been focusing their efforts on attracting the Millennials. The Millennials are the fast-paced, tech savvy, creative generation born between 1980 and 1999. The Millennials, also known as Generation Y have the largest generation population and will take up most of the work force in the next 5 years.

With so much attention on Millennials, the former largest generation, the Baby Boomers, have been plac...

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When responding to online reviews, speed matters

Posted on May 7, 2015 at 12:00 AM Comments comments (0)

By - Frederic Gonzalo

May 4, 2015

Have you ever wondered why people bother to write a review on sites such as TripAdvisor? There are many who think customers that take some of their valuable time to write up a review about a hotel property, a restaurant or an attraction, must be because there was something wrong or they want to share their frustrations. Think again!

Back in 2013, when TripAdvisor conducted its first massive TripBarometer research, surveying over 65,000 of it...

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Dropping dollar not stopping wanderlust Aussies, but visa woes slowing Chinese

Posted on November 6, 2014 at 8:50 PM Comments comments (2)

Despite the Australian dollar dipping to a low 85 cents this morning, its lowest in four years, it hasn't stopped Aussies from travelling overseas at twice the rate foreigners are coming down under.

According to a report in the Herald Sun, September departures averaged 30,000 compared with 17,000 short-term arrivals.

While Bali remained as the to...

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Travel Trends: What are 'P2P' & 'MAMILs'?

Posted on November 5, 2014 at 7:15 PM Comments comments (0)

The travel industry is full of acronyms, and here are another 2 that are going to be heard a lot over the coming years.

1. P2P - The rise and rise of Peer to Peer. On the back of AirBnB's continued success, peer to peer is now evidently entering other elements of the travel experience. It's now possible to not only dine like a local, but to dine 'with'...

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Woman's Day Norfolk Island Give Away

Posted on November 4, 2014 at 4:40 PM Comments comments (28)

This week we are giving away a little piece of Norfolk Island throiugh a competition with Woman's Day


How Online Marketing Is Changing Travel

Posted on October 29, 2014 at 8:00 PM Comments comments (37)

Photo courtesy of Thinkstock

Advertisers no longer interrupt consumers—they complement them.

This extends to the travel industry and beyond.

The growth of online marketing, personalized marketing and mobile app use has changed the way travel companies do business. While TV ads and billboards are still relevant, online marketing rules ...

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How to Prove the ROI of Content Marketing

Posted on October 1, 2014 at 10:45 PM Comments comments (0)

There is a perception in the marketplace about the facts around the ROI of content marketing. That it’s impossible to calculate. The fact is that finding and proving the (ROI) of content marketing can sometimes be tricky. However, it doesn’t have to be if you ask the right questions.

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Nearly half of affluent US travelers prefer agency websites to OTAs, says survey

Posted on September 11, 2014 at 4:20 PM Comments comments (0)

Nearly half of affluent American travelers prefer visiting travel service providers’ websites to those of online travel agencies (OTAs), says a survey by market research firm MMGY Global.


Half of affluent travelers say that travel service providers’ sites offer the greatest convenience and the best prices.

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The ROI of free WiFi

Posted on July 14, 2014 at 4:30 AM Comments comments (0)

Offering free WiFi comes at a cost to the hotelier, but so do all amenities like a swimming pool, water and heating.

These costs are recouped in the cost in the room. In the hospitality industry businesses need to stay competitive. Consumers have come to expect free WiFi connections to be available wherever they go, be it in hotels, retailers or coffee...

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Maximising Video Marketing

Posted on June 23, 2014 at 7:35 PM Comments comments (0)

With the Call for Entries being announced for the video-based 2014 Accommodation Achiever Awards now is a good opportunity to consider incorporating a video element to your online marketing strategy. Video production does require a more orchestrated effort in terms of outlay, but the results can be well worth it. CRISTIAN TRWILLO, Director at (AAoA Silver Partner) explains why using video as an effective communication tool can provide the required level of differentiation...

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Calculating the return on your conference sponsorship

Posted on June 6, 2014 at 1:00 AM Comments comments (0)

Not that long ago I read a post about conference speakers who secured their place on the podium by becoming a sponsor for an event.

While this "pay to say" practice was itself met with mixed reviews, what attracted the greatest level of consternation from readers was the fact that attendees were not made aware of this "arrangement." The general consensus was that by not informing the attendees that their speakers had actually paid to stand up before them was misleading, and as such drew...

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Hotels and OTAs: the love-hate relationship

Posted on May 10, 2014 at 8:55 AM Comments comments (2)

If you ever walk into a room filled with hoteliers or folks working within the hotel marketing field, there are a variety of ways to strike a conversation, but most certainly one topic that will get the discussion to truly heat up: the relationship with online travel agencies, better known as OTAs.

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"But we always do it this way" the ultimate cop out

Posted on May 6, 2014 at 5:00 PM Comments comments (31)

Dress the dead horse into a camel and sell it as an innovation. Don't want to innovate?

Read this:

Start with a cage containing five monkeys. Inside the cage, hang a banana on a string and place a set of stairs under it. Before long, a monkey will go to the stairs and start to climb towards the banana. As soon as h...

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Tiered Wi-Fi emerges as new industry model

Posted on April 19, 2014 at 6:40 PM Comments comments (6)

By John Buchanan

HNN contributor

REPORT FROM THE U.S.—After seeing complimentary Wi-Fi service become ubiquitous at limited- and select-service hotels, owner-operators of full-service properties are now facing growing pressures from consumers and brands to provide a tie...

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